TTS logo redesign and style guide

This academic project was to develop a logo and way-finding signage system for an existing or fictional transportation system. The Toronto Transit Commission was chosen as an existing transportation system for redesign and was renamed the Toronto Transit System (TTS). The TTS mark conveys movement around the graphical form. The symmetrical circular shapes portraying subway stations is counterbalanced by the asymmetrical nature elements of the maple leaf, a popular symbol of Canada.

Toronto Transit System (TTS) subway logo redesign

TTS subway wayfinding icon design

TTS subway logomark on digital sketch

TTS subway wayfinding icons on digital sketch

TTS icon designs for subway map

TTS subway map design

Closeup of TTS subway map design

TTS logo development process

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